It’s not a great team that brings success for a startup. Nor a great product. It’s market – the primary reason for any successful startup. You have to choose the right market to be successful. If not, screw everything! Why?
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Brand Awareness vs. Distribution
Which one should be put first? It’s brand awareness. The excitement of creating a new product might lead you to the wrong path: after finishing product creation phase, you chase after distribution – how to sell it. This approach only costs you time and effort as well as tons of money on ineffective marketing. Instead, before going insane for how much money you can gain from selling the product, invest in spreading your brand further. This means, find more customers. Whisper into their ear about who you are anytime you can so they can recognize you when you are among the crowd. That’s when marketing tactics jump in and work.
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What Could Be The Right Path For Business In A Saturated Market?
A saturated market is hard to do business. Profit margin is too low and you gotta fight god damn hard for this small profit. (My company is selling WordPress themes which are focused on e-commerce with the support of WooCommerce.) WordPress theme and plugin market is one like that. Overly saturated. Look at Themeforest and other stuff on Envato. Yesterday I discussed some job-related problems with my fellow and I realized that after all this time, we still haven’t properly figured out a good way to sell our product in such market.
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Don’t Create A Product Just Because Others Are Selling It Well
Facebook reminded me of a status I wrote “on this day” 2 years ago. I asked my ex-boss and my team about what the special feature or recognition of a product they made is to write a marketing plan based on it. They said they don’t have a single idea. I was shocked.
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Why Did You Quit That Job?
There are many reasons to quit a job – low salary, too much pressure, conflicts with senior member’s strategy, or simply “it sucks”. I was once a quitter and I gave up because I had to do too many tasks at once – a multi-position employee. I gave up to find one company who allows me to do what I am really good at – content creator.
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Working For A Startup
What do you expect when working for a startup? Working for a startup is not a sweet love story. There’ll be stress, tons of work and even tears. If you mind them all, honestly don’t apply to a startup.