Inspiration is the fire to a wordsmith. Ideas can come out of the blue mostly thanks to inspiration. But inspiration is so random. They love to suddenly slash through our head when we’re in the middle of doing things. Like, when you’re riding on the road and BOOM *le* cool idea appears. You rush back home to write it down but just one little interruption and it’s gone like the smoke. Then, say hello to the writer’s block!
“Ý tưởng này là của chúng mình” (The idea is ours) by Huỳnh Vĩnh Sơn This is a must-read for any copywriter or copywriter-wanna-be out there. I’m glad I bought this book and read it. The content is valuable with agency life stories, inspiring experiences and bloody lessons from a dedicated copywriter. With a smart sense of humor and ability to use Vietnamese as a weapon, Son totally captivates any reader with his book. It’s a pity that the book is only available in Vietnamese.